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Embarking on a fresh professional challenge, the former England youth boss has stepped down from the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Coates succeeds Albertin Montoya, who guided the San Jose-based club during its first two seasons in the premier American league. Montoya stated in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has been instrumental in my development both in my career and as an individual. This feels like the right moment to test my abilities in a fresh challenge.”

Proven Developer

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. She will be joined to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the English top division.

The club's chief executive, a one-time Football Association technical lead, praised Coates's qualifications: “She is both an superb manager, but she also has a strong record of developing players to thrive domestically and internationally.”

“Coates excels at leading of people and culture and has the tactical philosophy we were seeking,” added Cossington.

Bay FC's Journey

The club had a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before facing difficulties to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their contributions and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” he added.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the promotion of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff has already commenced, to continue the growth of the Women’s Under-23s setup in the future.